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  Traditional  marketing strategies like radio advertisements and billboards can be a leap in the dark. You might have a specific audience in mind, but you don’t know whether those marketing mediums reach them or not.  Digital marketing makes it easier to ensure you  reach the right people for your content . With search engine optimization (SEO), you can connect with clients that are purposely searching for what you have to offer. Similarly, pay-per-click and social media strategies empower you to target the type of consumer who will be interested in your products and services.

If you’re still wondering how digital marketing works in real life, here are a few practical examples. 1. Pay-Per-Click (PPC) Pay-per-click (PPC) marketing, also called search advertising, is a type of digital marketing that empowers you to pay only for the clicks you get on your ad. PPC campaigns involve a thorough search and analysis of keywords relevant to your product or service. You can use applications such as Google AdWords or Google Keyword Planner for your keyword research.  Among the most common types of PPC providers is Google Ads. The  quality score of your website  will determine whether you get a spot on Google’s search engine results pages (SERPs).  Other channels that use PPC include Sponsored Messages on LinkedIn and paid Facebook ads.  2. Search Engine Optimization (SEO)  SEO utilizes tactics that help you rank higher on SERPs so you can reach more potential customers. On-page SEO is everything you do on your website to win clients includi...

Whenever you use the internet to inform people about your brand, you’re doing digital marketing. You can use any type of digital marketing channel including social media, email, and content marketing to engage potential consumers. more updates