What Are Some Examples of Digital Marketing?

If you’re still wondering how digital marketing works in real life, here are a few practical examples.

1. Pay-Per-Click (PPC)

Pay-per-click (PPC) marketing, also called search advertising, is a type of digital marketing that empowers you to pay only for the clicks you get on your ad. PPC campaigns involve a thorough search and analysis of keywords relevant to your product or service. You can use applications such as Google AdWords or Google Keyword Planner for your keyword research. 

Among the most common types of PPC providers is Google Ads. The quality score of your website will determine whether you get a spot on Google’s search engine results pages (SERPs). 

Other channels that use PPC include Sponsored Messages on LinkedIn and paid Facebook ads. 

2. Search Engine Optimization (SEO) 

SEO utilizes tactics that help you rank higher on SERPs so you can reach more potential customers. On-page SEO is everything you do on your website to win clients including engaging content and great website design. 

Off-page SEO is everything you do outside the website including the use of backlinks. SEO can help you optimize your digital presence and increase conversion rates when you act as a blogger for your website’s content.

3. Email Marketing

Email marketing is a fantastic way to boost interest and awareness from potential clients that already like your business enough to join your mailing list. 

A smart digital marketer uses a variety of marketing channels to add leads to their email list. To build an email list, you need to create engaging content for your target customers so they can see the value of hearing what you have to say.